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Research papers

The philosophy, economy and sociology of market research in Spain

Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are...

Catalogue: The European Marketing Research Review 1968
Author: Amando De Miguel
August 1, 1968
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Citation

De Miguel, A. (1968a, August 01). The philosophy, economy and sociology of market research in Spain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-philosophy-economy-and-sociology-of-market-research-in-spain